FINAL ANIMATION

Samm Hodges/Mothlight Design Reel '09

Samm Hodges/Mothlight Design Reel '09 from samm hodges on Vimeo.

Experimenting with AE.

Here's a short animation I created in AfterEffects.
I edited the position, scale and rotation of the letterforms using key framing. Also adding motion blur on the moving type to enhance the fluent swipe from left to right.

HP - 'Out of the Picture'

This advertisement was created in Aftereffects. It is incredibly creative and works really well, throught the use of animation a visually enticing film is apparent. Its great for making people watch, and in theory, selling the product and making the company more money. Its perfectly animated, all transitions are un-noticeable, as if its really happening!

Typographic Animation

This Typographic Animation Displays 'alternative' rugby commentary.
I like how it includes a set background as apposed to many animations which use only a flat colour backdrop. Also this animation is well timed and the type forms and relations to words are clear/understandable to the viewer.